Berkley combines Consumer demands with Scientific Development and Professional Angler feedback to deliver the most unique and innovative products that will help anglers Catch More Fish (TM).

WHY IS GULP THE MOST EFFECTIVE SOFT PLASTIC?

BECAUSE IT'S NOT PLASTIC.

Gulp! is a water-based material that has 400 times more scent dispersion than ordinary plastic bait.

The extreme scent dispersion greatly expands the strike zone allowing you to Catch More Fish!

Gulp! is almost entirely biodegradable and fish friendly making it unique in the marketplace.

Berkley Gulp! is the next generation in soft bait!

7" GULP! KING SHRIMP

• New shape - locally developed.
• Large Shrimp profile.
• Largest Gulp baits to date in ANZ market.
• Perfect for all large reef and estuary species with maximum Gulp! Scent dispersion - especially XOS Pink Snapper.
• Colours available - Pearl White and Nuclear Chicken.
• 3 pieces per packet.

Matching Jig Heads

• 0.5 - 2oz Pagratus Jig Heads - XXX Owner 7/0 versions.